Your Brand, Authentically Retold.
When a trademark conflict makes a name change necessary, Brand Restory helps you reinvent strategically, preserving the equity you've built, minimizing customer confusion, and positioning your business for what's next.
Whichever version landed in your inbox, the message is the same: the name you've invested in has a legal problem, and the clock is running.
A letter demanding you stop using your name because it allegedly conflicts with an existing trademark, often with a deadline measured in days.
This is my letter →An office action denying your trademark application, most often for likelihood of confusion with a registered mark that got there first.
This is my letter →A formal challenge filed against your application at the TTAB by a party claiming your name crosses into theirs.
This is my letter →And sometimes no letter arrives at all, you discover another company holds superior rights, a conflict surfaces as you expand into new markets, or investors, partners, or counsel recommend a change before it becomes a dispute.
Whatever form the notice takes, it's written to feel like an ending. We exist to make it a beginning.
The trust, the customers, the reputation, none of that belongs to the notice. Brand Restory develops and executes rebranding strategies that preserve brand equity, minimize customer confusion, and position your organization for long-term success.
Our approach goes beyond visual design, redefining brand strategy, messaging, and market positioning so the new brand aligns with your business goals and resonates with the audience you've already earned.
Start the Conversation"The glory of this latter house shall be greater than of the former… and in this place will I give peace."
The rebuild doesn't just replace what was lost, it exceeds it. And it ends where every rebrand should: in peace.
Every engagement follows the same path, beginning with a diagnosis, not a guess.
Determine what changes and what remains.
A strategic assessment designed for businesses facing a trademark-driven rebrand. We evaluate the business, brand equity, messaging, positioning, and customer perception to identify:
"Is this simply a name change, or does this opportunity call for a larger transformation?"
Book the AuditNew Name. Same Foundation.
For businesses that must change their name but want to preserve the brand they've already built. The name changes; the essence stays.
Outcome: Change the name. Preserve the brand.
Choose the Revise™ PathNew Name. New Chapter.
For businesses that view a required name change as the opportunity to reposition, reinvent, or transform. The name changes, and the brand rises with it.
Outcome: Change the name. Reimagine the brand.
Choose the Rewrite™ PathIntroduce the next chapter with confidence.
A structured rollout that moves customers, partners, employees, and marketing assets from the old brand to the new, rebrand announcement, founder message, customer communications, FAQs, and partner/vendor notices. One consistent story behind the transition.
Five quick questions to see where your rebrand is leaning. Your consultation confirms the rest.
This assessment suggests a direction, The Brand Audit™ makes the call.
You handle the dispute strategy. But when the client asks "so what do we call ourselves now?", that's the gap Brand Restory fills. Refer the moment the legal strategy is set; every deliverable is structured to hand off cleanly back to counsel.
Partner With UsThis disclaimer appears in every proposal and deliverable. We know exactly where our lane ends, which is precisely why you can refer clients into it with confidence.
Start with The Brand Audit™, a strategic assessment that determines what stays, what changes, and which path your rebrand should take. Share your details below and we'll reach out to schedule your Audit. We'll walk through everything, including investment, on your consultation call.
We respond within 1–2 business days. No spam, ever.
Effective Date: July 20, 2026 · Last Updated: July 20, 2026
These Terms of Service ("Terms") govern your access to and use of the Brand Restory website and any services provided by Brand Restory, LLC, a Florida Limited Liability Company ("Brand Restory," "we," "our," or "us"). By accessing our website, submitting information through our website, or engaging our services, you acknowledge that you have read, understood, and agree to be bound by these Terms.
Brand Restory, LLC is a virtual rebranding agency specializing in helping businesses strategically reinvent their brands when trademark conflicts, cease-and-desist letters, legal concerns, or other brand protection issues require a business to rename, reposition, or transition its brand.
Our services may include, but are not limited to:
Nothing on this website constitutes an offer to perform services until accepted by Brand Restory through a written agreement.
Brand Restory is not a law firm and does not provide legal services.
Our recommendations are informed by branding strategy, publicly available trademark information, and industry best practices; however, they are not legal opinions and should not be relied upon as legal advice.
We do not:
Clients are solely responsible for consulting a qualified trademark attorney before selecting, adopting, using, or registering any business name, trademark, slogan, logo, or other intellectual property.
Your use of our website or services does not create an attorney-client relationship.
Descriptions of services on this website, including but not limited to The Brand Audit™, The Brand Revise™, The Brand Rewrite™, and The Brand Reveal™, are provided solely for informational purposes.
The specific scope of work, pricing, payment schedule, deliverables, revisions, project timeline, ownership rights, and other engagement terms shall be governed exclusively by the written proposal, estimate, invoice, or service agreement executed between Brand Restory and the client.
If any conflict exists between these Terms and a signed client agreement, the signed client agreement shall control.
The online assessment available through this website is intended solely to provide a general recommendation regarding which Brand Restory service may best suit your circumstances.
Assessment results are informational only and do not constitute professional, strategic, financial, or legal advice.
Completion of the assessment does not create a client relationship or obligate Brand Restory to provide services.
Successful branding engagements require timely collaboration between Brand Restory and the client.
Clients agree to:
Brand Restory shall not be responsible for delays, increased costs, missed deadlines, or diminished project outcomes resulting from inaccurate information, incomplete information, delayed approvals, or client inaction.
To ensure efficient scheduling and fair allocation of production resources, Brand Restory reserves the right to place projects on hold when required client participation is not received.
Unless otherwise agreed in writing:
Upon termination resulting from client inactivity:
Reinstatement of a suspended or terminated project is solely at Brand Restory's discretion and may require payment of a restart fee, revised pricing, execution of a new agreement, or placement into the next available production schedule.
Unless otherwise provided in a signed agreement:
No refunds shall be issued for:
Failure to make timely payments may delay or suspend work until payment is received.
All website content, including but not limited to:
is the exclusive property of Brand Restory, LLC unless otherwise stated and is protected by applicable intellectual property laws.
No content may be copied, reproduced, modified, distributed, displayed, published, or commercially exploited without Brand Restory's prior written consent.
Ownership and licensing rights for client deliverables shall be governed by the applicable written client agreement.
Brand Restory retains ownership of all proprietary methodologies, systems, templates, frameworks, workflows, know-how, and processes developed or used during an engagement unless expressly assigned in writing.
Branding and trademark matters involve numerous variables outside Brand Restory's control.
Accordingly, Brand Restory makes no representation, warranty, or guarantee regarding:
Clients acknowledge that all branding decisions involve business and legal risk.
To the fullest extent permitted by applicable law, Brand Restory shall not be liable for any indirect, incidental, consequential, special, exemplary, punitive, or lost-profit damages arising from or relating to:
Brand Restory's maximum aggregate liability for any claim shall not exceed the total amount actually paid by the client for the specific services giving rise to the claim.
Some jurisdictions do not permit certain limitations of liability. Where prohibited by law, portions of this section may not apply.
Clients agree to indemnify, defend, and hold harmless Brand Restory, LLC, its members, managers, officers, employees, contractors, affiliates, successors, and assigns from and against any claims, demands, damages, liabilities, judgments, settlements, losses, expenses, or reasonable attorneys' fees arising out of or relating to:
These Terms, and any dispute, claim, controversy, or cause of action arising out of or relating to these Terms, your use of our website, or any services provided by Brand Restory, LLC, shall be governed by and construed in accordance with the laws of the State of Florida, without regard to its conflict of law principles.
The parties agree that any legal action or proceeding arising from or relating to these Terms or the services provided by Brand Restory shall be brought exclusively in the state or federal courts located within the State of Florida. Each party irrevocably submits to the personal jurisdiction of those courts and waives any objection based on lack of personal jurisdiction, improper venue, or forum non conveniens.
To the extent permitted by law, the parties agree to attempt in good faith to resolve any dispute through informal discussions before initiating litigation. Nothing in this section shall prevent either party from seeking temporary or emergency injunctive relief or other equitable remedies to protect intellectual property rights, confidential information, or other legal interests.
If any legal proceeding is initiated to enforce these Terms, the prevailing party shall be entitled to recover its reasonable attorneys' fees, court costs, and litigation expenses to the extent permitted by applicable law.
Brand Restory shall not be liable for any delay, interruption, or failure to perform its obligations under these Terms or any client engagement when such delay or failure results from circumstances beyond its reasonable control.
Force majeure events include, but are not limited to:
During a force majeure event, all applicable project timelines and delivery deadlines shall automatically be extended for a commercially reasonable period equal to the duration of the delay.
Brand Restory will use commercially reasonable efforts to resume performance as soon as practicable. If the force majeure event materially prevents completion of an engagement for an extended period, Brand Restory may suspend or terminate the affected services upon written notice to the client. Fees earned for services performed before the suspension or termination shall remain payable.
Brand Restory reserves the right to modify, revise, update, or replace these Terms at any time in its sole discretion to reflect changes in applicable law, business operations, technology, or the services we provide.
Updated Terms become effective upon posting to this website unless another effective date is expressly stated.
The "Effective Date" or "Last Updated" date displayed at the beginning of these Terms reflects the most recent revision.
Your continued access to or use of this website following the effective date of revised Terms constitutes your acceptance of those revisions.
Material changes shall not automatically modify the terms of an existing signed client agreement unless both parties expressly agree in writing.
Clients are encouraged to review these Terms periodically.
If any provision of these Terms is held by a court of competent jurisdiction to be invalid, illegal, or unenforceable, that provision shall be interpreted and enforced to the maximum extent permitted by law so as to most closely reflect the original intent of the parties.
The invalidity or unenforceability of any individual provision shall not affect the validity or enforceability of the remaining provisions, all of which shall continue in full force and effect.
If necessary, the invalid provision shall be modified or reformed only to the extent required to render it enforceable while preserving its original purpose as closely as possible.
No waiver by Brand Restory of any provision, right, remedy, or obligation under these Terms shall be effective unless made expressly in writing and signed by an authorized representative of Brand Restory.
The failure or delay by Brand Restory to exercise or enforce any right or provision shall not constitute a waiver of that right or provision, nor shall any single or partial exercise of any right preclude any future exercise of that right or any other right available under these Terms or applicable law.
A waiver of one breach or default shall not constitute a waiver of any subsequent breach or default.
All rights and remedies available under these Terms are cumulative and in addition to any rights or remedies available under applicable law.
These Terms, together with any applicable proposal, estimate, invoice, Statement of Work, service agreement, or other written agreement executed between Brand Restory and the client, constitute the entire agreement between the parties concerning the subject matter addressed herein.
These Terms supersede all prior or contemporaneous communications, discussions, negotiations, understandings, representations, or agreements, whether oral, written, electronic, or otherwise, relating to the same subject matter.
No verbal statement, marketing material, website content, email correspondence, or informal communication shall modify these Terms or any signed client agreement unless expressly incorporated into a written amendment signed by both parties.
Brand Restory, LLC
A Florida Limited Liability Company
Email: hello@brandrestory.com
Notice of Acceptance of These Terms: By accessing or using this website, submitting information through this website, or engaging the services of Brand Restory, LLC, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service.
These Terms govern your use of this website and apply to all visitors, users, and clients unless superseded by a separately executed written agreement. Where a signed client agreement exists, those additional terms govern the specific client engagement, while these Terms continue to apply to your use of this website unless expressly stated otherwise.
Effective Date: July 20, 2026 · Last Updated: July 20, 2026
Brand Restory, LLC ("Brand Restory," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, disclose, retain, and protect information obtained through our website, communications, and professional services. It also describes your rights and choices regarding your personal information.
By accessing or using our website, submitting information through our website, or engaging our services, you acknowledge that you have read and understand this Privacy Policy.
Brand Restory, LLC is a Florida Limited Liability Company specializing in strategic rebranding services for businesses navigating trademark conflicts, cease-and-desist letters, legal concerns, brand repositioning, and related branding challenges.
Our mission is to help businesses preserve brand equity, minimize customer confusion, and confidently transition into a stronger, legally sustainable brand identity.
We collect information that you voluntarily provide, information collected automatically when you use our website, and information necessary to provide our professional services.
Depending on how you interact with us, we may collect:
You are under no obligation to provide personal information; however, certain information may be necessary for us to respond to your inquiry or provide requested services.
Our online assessment is designed to operate primarily within your web browser.
Assessment responses are not automatically stored on our servers. Your responses are shared with Brand Restory only if you voluntarily submit them through the pre-filled consultation email or another communication method.
If you engage Brand Restory as a client, we may collect additional information reasonably necessary to perform our services, including:
When you visit our website, certain technical information may be collected automatically, including:
This information helps us maintain website security, improve website performance, understand visitor behavior, and enhance the overall user experience.
Brand Restory may use your information to:
We use personal information only for legitimate business purposes consistent with this Privacy Policy.
Our website may use cookies, pixels, analytics services, or similar technologies to:
Most web browsers allow you to control or disable cookies through your browser settings. Please note that disabling cookies may affect certain website functionality.
Brand Restory does not sell, rent, or trade your personal information.
We may disclose information only when reasonably necessary to operate our business or when required by applicable law.
Examples include sharing information with:
If your engagement requires collaboration with your trademark attorney or another professional advisor, we will share project materials only with your authorization or at your direction.
We may also disclose information when necessary to:
Many of our clients provide sensitive business information, including branding strategies, marketing plans, intellectual property materials, trademark-related documents, customer communications, and other proprietary information.
Brand Restory treats this information with reasonable care and uses it solely for the purpose of providing the requested services.
However, because Brand Restory is not a law firm, communications with Brand Restory are not protected by attorney-client privilege or any similar legal privilege. Clients are encouraged to consult their own legal counsel regarding confidential legal matters or communications requiring privileged treatment.
Brand Restory retains personal information only for as long as reasonably necessary to:
When information is no longer required, we will securely delete, destroy, or anonymize it in accordance with our internal record retention practices.
Depending on your jurisdiction, you may have certain rights regarding your personal information.
These rights may include the ability to:
Before fulfilling certain requests, we may verify your identity to help protect your personal information.
To exercise your privacy rights, please contact us using the information provided below.
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
Subject to applicable law, California residents may have the right to:
Brand Restory does not sell or share personal information for cross-context behavioral advertising as those terms are defined under California law.
California residents may submit privacy requests using the contact information listed below.
Brand Restory maintains commercially reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, misuse, or destruction.
While we strive to protect your information using industry-standard security practices, no method of electronic transmission over the Internet or electronic storage is completely secure.
Accordingly, we cannot guarantee absolute security and encourage users to exercise appropriate caution when transmitting sensitive information electronically.
Brand Restory's website and services are intended exclusively for business owners, business representatives, and individuals who are at least eighteen (18) years of age.
We do not knowingly collect, solicit, or maintain personal information from individuals under the age of eighteen (18). If you are under the age of eighteen, you may not use this website, submit personal information through our website, request consultations, or engage our services.
If we become aware that we have inadvertently collected personal information from an individual under the age of eighteen, we will take commercially reasonable steps to promptly delete that information from our records, unless retention is required by applicable law.
If you believe that a minor under the age of eighteen has provided us with personal information, please contact us immediately at hello@brandrestory.com so that we may investigate and, if appropriate, remove the information.
Our website may contain links to third-party websites or services that are not owned or controlled by Brand Restory.
We are not responsible for the privacy practices, content, security, or policies of third-party websites. We encourage you to review the privacy policies of any third-party websites before providing personal information.
Brand Restory reserves the right to modify, revise, or update this Privacy Policy at any time to reflect changes in our business practices, legal obligations, technology, or the services we provide.
Updated versions of this Privacy Policy become effective immediately upon posting to this website unless another effective date is expressly stated.
The "Effective Date" or "Last Updated" date displayed at the top of this Privacy Policy reflects the most recent revision.
Your continued use of this website after any revisions become effective constitutes your acknowledgment of the updated Privacy Policy.
We encourage you to review this Privacy Policy periodically to remain informed about how we collect, use, and safeguard your information.
If you have questions regarding this Privacy Policy, wish to exercise your privacy rights, or would like to submit a privacy-related request, please contact:
Brand Restory, LLC
A Florida Limited Liability Company
Email: hello@brandrestory.com
Last Reviewed: July 20, 2026
Brand Restory, LLC ("Brand Restory," "we," "our," or "us") is committed to providing a website that is accessible and usable for all visitors, including individuals with disabilities.
We believe every person should be able to access information about our services, communicate with our team, and interact with our website with dignity, independence, and confidence.
To support this commitment, we strive to design, develop, and maintain our website in accordance with recognized accessibility best practices, including the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA, published by the World Wide Web Consortium (W3C).
While accessibility is an ongoing effort rather than a one-time achievement, we continually evaluate and improve our website to promote an inclusive experience for all users.
Brand Restory is committed to making reasonable efforts to ensure that our website remains accessible to the broadest possible audience, regardless of technology or ability.
As part of this commitment, we regularly review website functionality and make improvements as technology, accessibility standards, and user needs evolve.
Our website has been designed with accessibility in mind and currently includes features such as:
Accessibility is an ongoing process.
Although we strive to provide a website that is accessible to all users, some content or features may not yet achieve the desired level of accessibility or compatibility with every browser, device, or assistive technology.
As accessibility standards evolve and new technologies emerge, Brand Restory remains committed to identifying opportunities for improvement and implementing reasonable enhancements over time.
Our website may contain links to, integrations with, or embedded content provided by third-party websites, applications, scheduling platforms, payment processors, videos, maps, or other external services.
Because these third-party services are developed and maintained independently, Brand Restory cannot control or guarantee the accessibility of content or functionality provided by third parties.
We encourage users to review the accessibility information provided by those third-party providers when available.
We welcome feedback regarding the accessibility of our website.
If you encounter difficulty accessing any portion of our website, experience compatibility issues with assistive technology, or require information or services in an alternative format, we encourage you to contact us.
When contacting us, please include:
We will make commercially reasonable efforts to investigate reported accessibility issues and provide an appropriate response or accommodation whenever reasonably practicable.
Our goal is to acknowledge accessibility inquiries within two (2) business days, although response times may vary depending on the complexity of the request.
Brand Restory periodically reviews this website to identify opportunities for accessibility improvements.
Because web accessibility standards, assistive technologies, browsers, and digital platforms continue to evolve, accessibility compliance is an ongoing process rather than a one-time certification.
Nothing in this Accessibility Statement shall be construed as a representation or warranty that every portion of this website will be fully accessible at all times or compatible with every device, browser, operating system, or assistive technology.
Brand Restory may revise this Accessibility Statement periodically to reflect improvements to our website, changes in accessibility standards, technological developments, or applicable legal requirements.
The "Last Reviewed" date displayed at the top of this page reflects the most recent review of this statement.
If you have questions about this Accessibility Statement or would like to request accessibility assistance, please contact:
Brand Restory, LLC
A Florida Limited Liability Company
Email: hello@brandrestory.com